SERVICES
Buying, Merchandising, Branding, Training, and New Store Design Concepts
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Initial Stage
- Preliminary audit
- Ensure an in depth understanding of the business
- Evaluate current business model and product mix through sales analysis
- Determine customer needs
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Stage 2
- Create a strategy and brand concept
- Develop marketing plans to create maximum impact to strengthen business objectives
- Evaluate product mix through sales analysis and forecast future trends
- Suggest changes for exponential growth strategies and improved profitability
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Stage 3
- Assist in execution of goals and plan development
- Purchase all retail categories
- Set visual merchandising standards for immediate implementation
- Develop promotional strategy for all channels – in store and social media
- Create sustainability initiatives to align with business model if required
- Contribute concepts for store design and pre and post - opening requirements
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Stage 4
- Review all strategies for results and prepare a summary document
- Monitor performance for a duration of time
Services
BRANDING
Concept creation
Crafting the story
Setting the tone of voice
Mission statement
BUYING + MERCHANDISING
Evaluate and forecast trends
Purchase all categories of product
Private label sourcing
Organize trunk shows and special events
Set standards
Design of retail spaces
SALES
Distribution strategy
Account management
Introduction to network of buyers
Social Media and on-line plan development
TRAINING
Retail selling education
In depth product knowledge
Development of Training Manual
Consistent coaching
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